In today’s digital-first real estate world, you might be wondering:
“Are open houses still worth it?”
Some agents avoid them altogether — and it shows. But the truth is, when done right, open houses remain a powerful marketing and negotiation tool, especially in a balanced market like South Surrey or White Rock where urgency is low and exposure is key.
🧠 1. Strategy, Not Just Showings
An open house isn’t just about unlocking the door — it’s part of a broader strategy to generate momentum and trigger offers.
Here’s what I do differently:
✅ Every visitor signs in with name, phone number, and Realtor info (if applicable)
✅ I personally follow up to gather feedback and gauge interest
✅ Once an offer comes in, I call every visitor to drum up competing interest and trigger multiple offers
👀 2. More Eyes = More Opportunity
In markets like today, where urgency is down and days on market can stretch, it’s crucial to get as many people physically through the property as possible.
Open houses help your listing stand out and maximize real-time exposure.
Not every buyer books a private showing — but they’ll drop into an open house on the weekend.
More foot traffic means:
Better feedback
Higher chance of connecting with unrepresented buyers
A greater sense of demand for your home
⚡ 3. One Offer Can Spark FOMO
Sometimes, all you need is one serious offer to get others off the fence.
Once a written offer is in hand, I immediately reach out to open house visitors who showed interest — and often, that’s what triggers a second or third offer.
Buyers today are hesitant. But the fear of missing out is still real — and it’s a tool we use strategically.
🤝 4. Real Buyers Start at Open Houses
Many active buyers aren’t working with agents yet. They’re feeling out the market — and open houses are often their first point of contact.
By welcoming them in and building rapport early, we can:
Control the narrative around your home
Understand buyer psychology
Set the tone for future offers
📍 The Bottom Line
Some agents skip open houses — and their sellers miss out.
I treat them as a critical tool for momentum, exposure, and negotiation leverage.
In today’s market, where urgency is rare, the more eyes on your home, the better. And open houses are one of the most effective ways to make that happen.